Finally, build a business designed for brilliance
Most businesses chase excellence.
Few are designed for brilliance.
Get the framework to design your own Brilliant Co
— a business engineered for strategic brilliance,
not incremental improvement.
$97 — Digital + Audio
Get the framework to design
your own Brilliant Co
— a business engineered for
strategic brilliance, not
incremental improvement.
"There is a ton of gold in this architecture." - Phil Calandra - Founder TruWealth
Read
Visually Rich.
Listen
Audio Version.
Implement
Complete Framework.
The Brilliant Co
You’re better than the business you’re currently building.
Your ideas are strong — but they don’t consistently translate into breakthroughs.
You’re improving performance.
You’re building momentum.
But the returns aren’t yet brilliant.
The gap isn’t intelligence.
And it isn’t effort.
You already have both.
The gap is design.
Brilliance doesn’t happen accidentally.
For the first time, we’re sharing the method for building a strategically brilliant business — where creativity, strategy, and your unique genius combine...
to build businesses capable of standing shoulder-to-shoulder with giants.
2K +
BUSINESSES
ADVISED
56+
COUNTRIES WHERE OUR CLIENTS ARE PRESENT
250K +
PEOPLE REACHED THROUGH OUR PROGRAMS
100+ %
VALUE GUARANTEED
When Creativity, Capability, and Perception Converge to Create Brilliance
Excellence is the enemy of brilliance.
If Einstein embraced excellence in school when he was being pushed to..
If Edison, who never attended school was put into a disciplined schooling regime.
If Ford was discouraged from making an imperfect automobile.
If Wright brothers purely focused on making their cycle business excellent.
Brilliance would have been suppressed.
Brilliance moves the world forward.
It innovates. It ideates. It solves problems.
Excellence executes what brilliance first imagines.
" The Brilliant Co admonishes the basic criteria which we associate with brilliance. This makes us realize that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
D. DESAI
Chair, Bakertilly
"The Brilliant Co brings out a great framework for value creation through creativity.
Richard Daveson
SVP, IBM
"This is truly a riveting discourse on strategies for success in the world of business. An impeccable piece of work for business leaders. It definitely struck a chord with me, a must-read!"
Dr. Grossmnann
CEO Freudenberg
What’s Inside The Brilliant Co.
Clarify your strategic direction, eliminate hidden misalignment, and make higher-order decisions that compound over time.
Why Excellence Can Quietly Kill Brilliance
Understand how optimisation, alignment, and performance thinking often suppress the very breakthroughs businesses need.
The Difference Between Big Thinking and Brilliant Thinking
Discover why ambition alone doesn’t create value — and how integrating opposing strengths does.
The Architecture of Strategic Brilliance
Learn how creativity, intent, and capability must converge to produce real breakthroughs — not scattered effort.
The Framework for Building Brilliant Innovations
Brilliance is not chaos. It is structured imagination applied to the right problem.
How Competitive Thinking Limits Innovation and The Way Out
See how comparison-based thinking traps businesses in incremental improvement.
Designing For Intent — Not Outcomes
Shift from chasing results to designing the conditions that make results inevitable.
Integrating Conflict Into Creation
Turn opposing views, tensions, and constraints into value-generating design.
Building Your Own Brilliant Co.
Apply the framework to design a business engineered for strategic brilliance — not incremental progress.
Exceptionally original
— Timothy Adams
Business Coach
Changed how I think
— Darren Law
Financial Advisor
Complete perspective shift
— Jennifer
Real Estate
A Glimpse Into Selected Frameworks from The Brilliant Co
A glimpse into the foundational frameworks that transform scattered intelligence into deliberate strategic brilliance.
About The Author: Meet Dr Chetan Walia
About The Author
Dr. Chetan Walia holds a PhD in Business Strategy and Creativity — a rare combination that reflects both analytical rigor and inventive depth.
His work has been published by three of the world’s top publishers — Sage, Springer, and Taylor & Francis — and featured in Forbes.
He has served as faculty at the University of Bradford, teaching Management Consulting to Executive MBA and PhD candidates.
Over the years, Dr. Walia has acted as a strategic advisor to businesses across industries — and as a consultant to consultants — helping leaders sharpen thinking, unlock growth, and design lasting strategic impact.
His contributions span:
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Scholarly research published in leading journals and academic books
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MBA curriculum design and executive education
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Strategic advisory work across industries and leadership teams
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Multiple books on strategy, organisational success, breakthroughs, sales, and creativity
He is a Chartered Fellow of the CIPD and has been recognised among Top 100 Leaders in Education and Top 50 Thought Leaders, receiving awards for Outstanding Leadership.
How The Book Is Structured
The Brilliant Co. is designed to be read — and applied.
Short, sharp chapters.
Real examples.
Data and case references.
Clear contrasts between excellence and brilliance.
This is not abstract theory.
It’s an experiential read — built to challenge, provoke, and recalibrate how you think.
Throughout the book you’ll find:
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Case studies across industries
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Strategic contrasts and real-world scenarios
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Statistics and research-backed insight
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Implementation Credos that convert thinking into action
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A progressive path that leads you toward designing your own Brilliant Co
You won’t just read it.
You’ll begin evaluating your business differently — chapter by chapter.
After Reading The Brilliant Co, You Will:
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See where optimisation is limiting innovation
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Identify structural misalignment inside your business
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Redefine the real problems worth solving
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Make deliberate, design-driven strategic choices
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Build a business roadmap grounded in brilliance — not incremental improvement
"Just wanted to reach out and say bravo, just finished the book, and you really nailed it, breath of fresh air amongst the noise out there.
Deri ap john Llewellyn-Davies
Precision Strategist and Board Advisor
" Chetan, I read the the book.
What a great read!
Wow. Loved it."
Stephen Snyder
Financial Advisor and Business Owner
"I acquired 6 clients in 6 days with just implementing the strategies this gave us."
Lisa T Miller
Founder LisaTMiller.com
Your Business Probably Does Not Yet Reflect Your Brilliance.
This book is for those aiming for brilliance.
Beyond incremental growth.
Beyond borrowed strategies.
Beyond reactive decision-making.
For builders who believe strategy should be deliberate.
For thinkers who see tension as opportunity.
For leaders who want coherence — not constant correction.
If you are ready to design at a higher level,
The Brilliant Co. is not about doing more.
It is about building differently.
"I laughed. I teared up. That should tell you how deeply this resonated with me — and how skilfully crafted and on-point it was."
Martta
Founder Lux Breathwork
"Chetan's methods are highly creative and effective. This brilliant framework simplifies and ignites breakthroughs at every level. "
Ricky Key
3X Grammy Winner and Business Owner
"I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this."
Claire
ClaireDeguelle.com
The 30-Day Guarantee
"There is a ton of gold in this architecture. Exciting."
Phil Calandra
Author and Business Strategist
"We redesigned our offer based on these principles and it instantly got market traction and deals."
Raglan Tribe
Founder AI Business
"Your objective, critical thinking and positioning has been so helpful. I love the focused approach."
Sara Hayselden
Regression Therapist
No.
This is a design framework for building strategic brilliance into your business. If you’re looking for surface-level hacks, this isn’t it.
If you are actively building, leading, or shaping a business — you will benefit.
The ideas are very direct and practical.
Especially then.
Excellence often masks unrealised brilliance.
Most books improve performance.
This one focuses on design — how creativity, capability, and intent combine to produce breakthrough value.
Yes.
If The Brilliant Co does not meaningfully elevate how you think about your business design, request a refund within 30 days.
You receive immediate access to the digital edition.
When strategic design sessions are available, you may also see the opportunity to apply the framework directly.
